Founders

Founded by Shweta Nanda, Saurabh Nanda and Pooja Sodhi, Babiecorn strives to be a one-stop shop for all the needs of a new parent. “Having gone through the time of handling a new born, juggling the schedules and also, continuously looking for the safest or products for the baby was daunting. Most of the brands which offered premium quality were imported and sometimes, hard to find. A lot of times the products of these brands were out of stock and wait time was too long. So, we thought if we can bridge that gap and bring a high quality Indian brand to the foray of the market, where all the requirements of new parents are met at one place with minimal fuss”, states Shweta. Having hands on experience in creating and working on brands like Coloressence, Nature’s Essence and Manestream Hair Care Solutions, Shweta knows how to get the product mix right and ideate a brand that resonates with good quality and is tech driven too.

Further elaborated by Pooja, “The babies today are born geniuses. With the kind of exposure, they get very early on in their lives, the moms have to keep up with the pace too. Our Babiecorn is a high tech baby who knows what it wants. It is a born unicorn, in the sense that every time, the parent shops for the baby, they earn freebies for themselves. The baby thus, starts churning in reward for the parents since day 1. Every rupee spent on the baby gets the parents, their desired products for FREE! Imagine shopping for the baby and choosing free products for yourself. The instant rewards on every purchase is the USP of the brand and these rewards can be claimed on the website and also on the offline/retail outlets of the brand.”

Saurabh Nanda, having a strong background of building FMCG/Cosmetics brands, firmly believes that the value addition needs to be there for the customer, besides good quality of products. “A top notch product will definitely be a winner but given the subscription offers and instant gratification rewards schemes that we have, the value-ad is going to be huge. The drive to get some products for themselves while shopping for the baby, the parents will surely be coming back for more.”
Babiecorn will continue to grow its range of products and also keep making the online and offline shopping experience smoother for the parents, under the adept leadership of the multi-talented and experienced founders.